Crafting Campaigns That Captivate and Drive Results

Elevating brands through innovative marketing strategies, unforgettable storytelling, and data-driven campaigns. From breaking records to building connections, we bring creativity and impact to every project. Let’s redefine what’s possible, together.

Canadian Football League

Player Marketing Campaign

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Objective

Establish CFL players as central figures in the league’s brand strategy through player-driven content, increasing engagement, sponsorship value, and revenue growth.

Strategy

Launched "Unreal Stories", a content series showcasing the unique off-field narratives of CFL players, integrating them into key partnerships and media campaigns to maximize reach, while leveraging Grey Cup Week to create high-impact content that sustained engagement into the offseason.

Results

3.2 million total views across original player marketing content in the 2024 Season.

18.7% average follower growth across key CFL players, increasing their marketability and fan connection.
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Generated six-figure revenue for the CFL through player-driven partnership content.

Brock University

University Student Engagement Campaign

Objective

Boost student engagement and revenue through innovative marketing campaigns.

Strategy

Created a campaign that rallied student enthusiasm and drove record-breaking attendance at athletic events, called #WeAreReady to amplify school spirit through digital and in-person experiences.

Results

Reached an online audience of over 110 million impressions.

Attracted 100,000 students to sporting events over the campaign's duration.

Increased revenues through heightened student engagement.

Canada Basketball

FIBA Tournament Marketing Campaign

Objective

Enhance fan engagement and drive ticket sales during the FIBA U18 Americas.

Strategy

Led marketing strategy, partnership activations, and fan engagement initiatives, creating interactive on-site experiences that deepened audience connection and enhanced brand impact.

Results

Created interactive on-site experiences that engaged over 10,000 fans, driving deeper connections and boosting event participation.

Delivered digital branding efforts that generated 1.2 million impressions across social platforms, increasing visibility and amplifying ticket sales.